With more than ten years of experience in communications, Caroline brings a practical and nuanced approach to digital strategy focused on driving business goals and creating measurable results. Caroline was a founding board member of Social Media Club Richmond and has presented on social strategy and content creation to groups including RichTech, the Arts Council of Richmond and Virginia’s Community Colleges.
Caroline’s background in marketing allows her to see her clients’ communication challenges from a variety of perspectives, something she applies continuously with HDS. She has served clients in tourism, economic development, education, retail, banking and manufacturing, to name a few. As a manager with The Hodges Partnership, Caroline is a strategic leader on public relations account work ranging from media relations to video production to community affairs.
Caroline has a BA from Davidson College. She holds professional certification in direct marketing from Virginia Commonwealth University. She and her husband, Matt Lake (also a Davidson grad) live on the Northside of Richmond with their son and two dogs.